From Soil to Sneaker - The Whole Cow Story with Andy Rumming

Welcome to this episode of Think Outside the Fence, where we're joined by Andy Rumming, a visionary beef farmer from Wiltshire, England. Andy shares his incredible journey in modern agriculture, focusing on adding value in a regenerative and holistic way. Key Discussion Points:

• Maximising Value per Animal: Discover how Andy prioritises getting more value from each animal rather than simply increasing herd size.
• Finding Hidden Value: Andy reveals how he turns byproducts into profitable ventures, from bones to enriched mince, and how customer feedback drives innovation.
• The "Bottom of the Food Chain" Mindset: A powerful discussion on why farmers should strive to be in control of their destiny rather than feeling like victims of market forces.
• Family Business & Diversification: Learn how Andy navigates a multi-generational farm and successfully introduces new enterprises.
• The Power of Mindset: Andy discusses the critical importance of physical and mental health in farming, emphasising continuous learning and even keeping a "lessons learned journal."
• From Soil to Sneaker: Explore Andy's innovative approach to farm diversification, utilising every part of the animal from enriched mince and bone products to creating high-end leather goods and running "sneaker workshops" on the farm.
• Building a Sustainable Business: Andy shares his strategies for smart growth, infrastructure development (including a new, efficient butchery), and managing customer relationships to ensure profitability and resilience.
• Overcoming Challenges: Hear how Andy adapted his business to tackle issues like Bovine TB and the complexities of managing a multi-partner farm.

Visit Andy's websites

https://www.andyrummingsbeef.co.uk/

https://www.farmsneaker.com/

Thanks, as always, to our sponsors

Manitoba Forage and Grassland Asocciation www.mfga.net

Covers & Co. https://www.coversandco.ca/