043 Naming Your Business

Google.  Tumblr.  Twitter.  Zaarly.  They’re all successful companies, but where in the heck did their names come from?  When determining the name of your startup, there are a lot of things to keep in mind.  Do you want one of these “whacky” names that mean virtually nothing, or do you want to keep it simple like AutoZone, Burger King or Stanley Steamer?  There are multiple ways to go about naming your business, but before you do, be sure to ask yourself these 9 questions.