The Biggest Crowdfunded Food Product Ever – with John Coogan
- Author
- Things Have Changed
- Published
- Wed 01 Jul 2020
- Episode Link
- https://www.thc-pod.com/episode/the-biggest-crowdfunded-food-product-ever-with-john-coogan
John Coogan, Rob Rhinehart, Matt Cauble, and David Renteln sought the perfect balance between nutrition and convenience.
Soylent was created from a need to find a simple, nutritious food source & created a formula consisting of 100% of the daily value of necessary vitamins, minerals, and macronutrients obtained from normal meals.
In 2013 Soylent raised $3M, the most ever seen for a food product on a crowdfunding campaign & quickly grew into a cult following in schools and colleges all across America.
In the Part 1 of @johncoogan conversation with THC, we cover Soylent’s early days, the incredible community & virility it garnered, and the D2C model with demand so high it took Shopify servers down!
