The Zac Anesbury Show #7 (Professor Hervé Remaud)

On today’s podcast Zac speaks with Professor Hervé Remaud. Hervé was visiting the Ehrenberg-Bass Institute with his Wine Marketing MBA class when we sat down to record this podcast. Hervé is the current Director of Kedge Global Executive MBA and Professor of Marketing and has published in top academic journals such as Food Quality and Preference and the Journal of Retailing and Consumer Services. He now lives in Paris with his wife, but being an academic, and one in Hervé's position means that he is constantly traveling to both India and China. We speak a lot about how Hervé accidentally found himself in marketing, with a chance encounter with Professor Larry Lockshin (who will hopefully be a podcast guest in the future). Isn’t it funny how life sometimes tells us where to go?!

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