Get to Know Assoc. Prof. Benedetta Crisafulli: Reader in Marketing

Author: Zac
Published: Tue 26 Aug 2025
Episode Link: None

Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.

When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!

Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!

Luckily, she carefully curates her story and allows us to learn from success.

Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.

Still, early in her career, I will follow Benedetta’s research for years.

So, without further ado – Benedetta Crisafulli!

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Season 3 Episode 3

Guest Profile

Associate Professor Benedetta Crisafulli

Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao

Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en

Twitter/X: https://twitter.com/ZacAnesbury