SHINE as a Market Leader Visibility & Authority

In this episode of the You World Order Showcase Podcast, Virginia Parsons, a visibility and marketing coach, shares insights into how entrepreneurs, especially heart-centered ones, can gain visibility and authority in today’s digital world. She discusses the evolution of online marketing, from the early days of Google Plus and Hangouts to the modern landscape of social media platforms like Facebook, LinkedIn, and YouTube. Virginia emphasizes the importance of authenticity, consistency, and leveraging both online and offline strategies to maximize visibility.

The conversation also highlights the importance of building a diverse online presence and controlling the content through owned platforms, like websites and email lists, as a safeguard against changes in social media algorithms. Virginia stresses the need to embrace new technologies, including virtual networking and podcasts, to reach and engage with a broader audience.

For entrepreneurs, visibility is key to success, but it must be balanced with authenticity. Virginia provides practical advice on using platforms like Zoom, StreamYard, and podcasts to authentically connect with audiences and build lasting relationships.

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