Account Supervisor @ King Ursa with Kru Jayakumar

In her Year 1ne in Canada, Kruthika (“Kru”) works as an Account Supervisor at the advertising agency King Ursa 👑🐻

Some of the highlights from Kru and Blair’s chat include why a portfolio of different work will set you apart in the job search, we compare what’s it’s like to work in an agency vs. brand/client side; and, how to answer the one question you’re gonna get asked in any marketing job interview.

In This Episode 🗣️
Kru’s Year 1ne @ King Ursa
1:53 | Introduction from Kru
3:10 | Agency overview of King Ursa
4:50 | Working in advertising as Account Executive vs. Account Supervisor
8:55 | Managing multiple clients
11:35 | Working as a marketing communication generalist
15:45 | Essential technology for client service
17:55 | What’s on your mind in marketing right now?

Getting to Day 1ne: The Job Search
25:05 | Trying both client-side and advertising agency
30:30 | Looking for a job in advertising
33:20 | Getting hired at King Ursa
35:10 | What to put into your portfolio
40:05 | Hardest part of the job search
42:25 | Every work experience is transferrable
44:30 | The “What’s your favourite brand?” question

Thing’s I’ve Learned in Year 1ne
49:05 | Rookie mistake on not looking for mistakes
50:50 | Lesson learned on setting goals and advocating for yourself

The Hottest of Links and Resources 🔥
Connect with Kruthika Jayakumar on LinkedIn
Brands/organizations: King Ursa | Simons | Knix
Marketing and media tools: Microsoft 365 | Google Workspace | ChatGPT | Jasper.ai
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness