Naming is Hell for a reason and if you don’t have a process and take the time you need, you could end up with a terrible name like “Quibi”.

Bryan and Demetrius dig into the art and science of naming a business or product. They get into what makes a good name and explain the process through stories about their own company, products, and clients over the years. Discover the secret sauce to naming and not going insane while doing it!

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