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The X - Podcast

The X

The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They’ve been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the history of human behavior and predict where the industry and the market will move in the future.

If you would like to learn more about the team, please visit www.metriclab.com

Tech Media Business Entrepreneurship Innovation Education Marketing Technology
Update frequency
every 7 days
Average duration
53 minutes
Episodes
100
Years Active
2021 - 2024
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Wrapping up Season 10 and the Podcast…for now

Wrapping up Season 10 and the Podcast…for now

As season 10 comes to an end, Bryan and Demetrius discuss the state of the pod and the reasons that they are taking an extended hiatus. In the process, they talk about some of their favorite moments,…

00:24:32  |   Mon 19 Aug 2024
How Crowdstrike stopped the world for a day and how the ripple effects are going to impact the coming wave of AI

How Crowdstrike stopped the world for a day and how the ripple effects are going to impact the coming wave of AI

Bryan and Demetrius discuss the recent Crowdstrike event that caused Windows BSOD’s across the world and grounded airplanes, rescheduled surgeries, and gave your IT people new stress habits. Then the…

00:35:59  |   Mon 29 Jul 2024
Apple, Anthropic, and NVIDIA are training AI using YouTube subtitles. Is this wrong? Should the creators be paid? Let’s discuss!

Apple, Anthropic, and NVIDIA are training AI using YouTube subtitles. Is this wrong? Should the creators be paid? Let’s discuss!

Bryan and Demetrius discuss a recent report that YouTube was scraped by Anthropic, Apple, NVIDIA, Salesforce, and others to train their AI systems. The news has stimulated debate about what should be…

00:30:32  |   Mon 22 Jul 2024
Samsung’s Galaxy Ring and the State of the Union on Wearables

Samsung’s Galaxy Ring and the State of the Union on Wearables

Bryan and Demetrius discuss Samsung’s decision to take on the Oura Ring with their new Galaxy Ring. They also get into wearable technology, what they’re good for and why someone would consider gettin…

00:43:08  |   Mon 15 Jul 2024
The Movie Theater Box Office is experiencing an epic collapse. Is this the end or just a bump in the road?

The Movie Theater Box Office is experiencing an epic collapse. Is this the end or just a bump in the road?

Bryan and Demetrius dig into one of their favorite topics, the movies and movie theaters. They discuss the massive drop in revenue compared to last year and why it’s happening. They also get into wha…

00:48:25  |   Mon 01 Jul 2024
Qualcomm is bringing Snapdragon to Windows laptops! Could this disrupt the whole market?

Qualcomm is bringing Snapdragon to Windows laptops! Could this disrupt the whole market?

Bryan and Demetrius get into the nitty gritty with chips and processors with Qualcomm’s new Snapdragon X. Are they leapfrogging Intel, AMD, and even Apple with the most advanced NPU in the game? Tune…

00:25:48  |   Mon 24 Jun 2024
Apple makes AI announcements at WWDC 2024! ChatGPT and Apple Intelligence are coming to iOS and MacOS!

Apple makes AI announcements at WWDC 2024! ChatGPT and Apple Intelligence are coming to iOS and MacOS!

Bryan and Demetrius dig into the new features announced at WWDC including iOS 18, updates to Watch OS, and the announcement of Apple Intelligence as well as access (but not necessarily integration) o…

00:57:19  |   Mon 17 Jun 2024
How AI is affecting Hollywood in 2024! Wild technology, massive changes and the future of film.

How AI is affecting Hollywood in 2024! Wild technology, massive changes and the future of film.

Bryan and Demetrius explore the rapid changes in Hollywood as technology pushes its way in and changes how movies are made, distributed and marketed. 

Enjoying The X? Did we get it right? Check us ou…

00:43:00  |   Mon 10 Jun 2024
AI race is heating up with the new ChatGPT 4o and Google Gemini 1.5. Could one of these end up powering the iPhone?

AI race is heating up with the new ChatGPT 4o and Google Gemini 1.5. Could one of these end up powering the iPhone?

Bryan and Demetrius kick off season 10 by catching up on some of the latest news about AI, particularly the new announcements of ChatGPT 4o and Google Gemini 1.5. The discussion gets into the differe…

01:05:31  |   Mon 03 Jun 2024
Season 9 Finale - Tesla is threatening Cybertruck buyers with legal action and…there’s a Subscription Printer Service from HP?

Season 9 Finale - Tesla is threatening Cybertruck buyers with legal action and…there’s a Subscription Printer Service from HP?

Bryan and Demetrius look back on some of their favorite topics and moments from season 9 before diving into Tesla’s revived non-resale clause. We discuss why we think they’re doing it (hint: it’s not…

01:04:25  |   Mon 25 Mar 2024
Will AI replace jobs in the field of user research, design and strategy and what to do if you’re concerned.

Will AI replace jobs in the field of user research, design and strategy and what to do if you’re concerned.

Bryan and Demetrius dig into the big discussion online surrounding the fear and uncertainty for roles in the field of user experience during the rise of AI. The guys provide their opinion on what to …

00:59:41  |   Mon 18 Mar 2024
It happened…we tested the Apple Vision Pro and did a full UX review! What we loved, what we liked, and what we disliked. Is it worth it? Listen in to find out.

It happened…we tested the Apple Vision Pro and did a full UX review! What we loved, what we liked, and what we disliked. Is it worth it? Listen in to find out.

Bryan and Demetrius spent the morning testing the Apple Vision Pro, explored its capabilities, use cases, and user experience. The guys agreed in some areas but disagreed in others and it led to a li…

01:14:54  |   Mon 11 Mar 2024
AI Video has arrived! Open-AI announces Sora, a ChatGPT-enabled text-to-video generator.

AI Video has arrived! Open-AI announces Sora, a ChatGPT-enabled text-to-video generator.

Bryan and Demetrius discuss and debate the newly announced ChatGPT video generator, Sora; that can create realistic and imaginative scenes from text instructions. The guys explore and debate the use …

01:01:05  |   Mon 04 Mar 2024
Repost - Special Guest: Brendan Kelley, Former Apple and VMware engineering manager joins The X to talk about the Work From Home movement.

Repost - Special Guest: Brendan Kelley, Former Apple and VMware engineering manager joins The X to talk about the Work From Home movement.

The work from home debate continues with companies now putting guardrails around what that means, so we thought it would be fitting to repost our convseration last month about this topic with with sp…

01:10:16  |   Mon 26 Feb 2024
Disney is making big moves with an investment in Epic Games and partnerships with Warner Brothers Discovery and Fox Sports!

Disney is making big moves with an investment in Epic Games and partnerships with Warner Brothers Discovery and Fox Sports!

Bryan and Demetrius discuss Disneys recent 1.5B investment into Epic Games as well as their partnership with Fox Sports and Warner Bros. Discovery to bring all majors sports content together into a s…

00:48:47  |   Mon 19 Feb 2024
The drone market mystery - are people still buying them?

The drone market mystery - are people still buying them?

Bryan and Demetrius explore the world of drones after being one of the most hyped technologies of the past decade. Years later, what are their primary uses and did they become the remote control car …

00:43:48  |   Mon 12 Feb 2024
Why is everyone going nuts over the Stanley Quencher Tumbler? We give it a UX review and compare it to offerings from Yeti, Nalgene, and Hydroflask.

Why is everyone going nuts over the Stanley Quencher Tumbler? We give it a UX review and compare it to offerings from Yeti, Nalgene, and Hydroflask.

Bryan and Demetrius examine the insane craze and frenzy around the Stanley Quencher Tumblers and explain why it’s happening, do a live UX review of the Tumbler on the show and give their predictions …

00:43:39  |   Mon 05 Feb 2024
Why are big creators quitting YouTube? We have some thoughts about why it’s happening and how it can get fixed.

Why are big creators quitting YouTube? We have some thoughts about why it’s happening and how it can get fixed.

Bryan and Demetrius discuss the recent trend of successful YouTubers announcing that they are quitting their dream jobs. The guys get into the demands of the job and the many parallels between being …

00:51:12  |   Mon 29 Jan 2024
Rabbit R1 Mobile AI Device - What is it, why is it getting so much hype and is this the next iPhone or the new pet rock?

Rabbit R1 Mobile AI Device - What is it, why is it getting so much hype and is this the next iPhone or the new pet rock?

Bryan and Demetrius discuss the hot product kicking off 2024,  Rabbit R1 Mobile AI Device. The guys discuss the details of the product, why these types of devices are starting to show up and how it c…

00:52:33  |   Mon 22 Jan 2024
Tech layoffs from Google and Amazon! Do they signal the end of an era? It’s time to talk about the field of UX Research and Design.

Tech layoffs from Google and Amazon! Do they signal the end of an era? It’s time to talk about the field of UX Research and Design.

Bryan and Demetrius discuss the ongoing conversation about whether or not the field of User Experience Research and Design is dying or evolving and why so many researchers and designers have been lai…

00:52:41  |   Mon 15 Jan 2024
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