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The Write Connection - Podcast

The Write Connection

The Write Connection podcast is designed to help you choose the right words and stories in your business content to create authentic connections with prospects, clients, partners, and colleagues. Meet Your Host... Katherine Burrows... Founder and CEO of Katherine Burrows Creative, creator of the Business Character Analysis, and Creative Content Strategist. As a lifelong writer and a professional copywriter for the last 12 years, I’ve noticed that so many coaches, speakers, and entrepreneurs really struggle to get the engagement and response they need from their content. That’s why I developed a really unique and powerful tool, specifically for entrepreneurs, speakers, and coaches, who are fed up with not achieving quality connections with their audience. Unlike a lot of other content creators, who still use formulas and metrics, I help my clients reveal the authentic character of themselves and their business, so their audience feels they identify with them instantly. If you’re finally ready to start building an authentic connection with your market, let’s have a cup of coffee and chat.

Writing Entrepreneurship Business Books Storytelling Marketing Arts
Update frequency
every 6 days
Average duration
17 minutes
Episodes
64
Years Active
2021 - 2024
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TWC KB Jacquie & Msenwa P2

TWC KB Jacquie & Msenwa P2

If you enjoyed this episode, consider sharing, reviewing, or rating this on your podcast platform of choice.

P.S. To see if 90 Days to 90 Pages is right for your book idea, schedule a call with Kather…

00:21:54  |   Wed 27 Nov 2024
TWC S03 E12: How a Mental Health Crisis Started My Real Estate Career, With Special Guest, Jennifer Falloon

TWC S03 E12: How a Mental Health Crisis Started My Real Estate Career, With Special Guest, Jennifer Falloon

I'm so excited to share with you my conversation with Jennifer Falloon, owner of Vorsa Investments. We explore the story behind her family's journey into real estate investments. Hint: it's not what …

00:20:34  |   Wed 26 Apr 2023
TWC S03 E11: Looking for Clarity, Confidence, and Courage in Your Coaching Business? With Special Guest, Candy Motzek

TWC S03 E11: Looking for Clarity, Confidence, and Courage in Your Coaching Business? With Special Guest, Candy Motzek

Join me for a conversation with Candy Motzek, host of the She Coaches Coaches podcast. We explore the transition from corporate to entrepreneurship and becoming a coach. What's your why? What are the…

00:38:43  |   Tue 24 Jan 2023
TWC S03 E10: How to Turn Your Past Trauma into Your Superpower for Life and Business with Special Guest, Anna Ditchburn

TWC S03 E10: How to Turn Your Past Trauma into Your Superpower for Life and Business with Special Guest, Anna Ditchburn

Listen to Anna's journey through trauma, turning her trauma into her superpower, and now writing her book with me to help others be just as happy on the inside as they look on the outside.

Anna's Free…

00:30:28  |   Tue 10 Jan 2023
TWC S03 E09: How The World's Best Courage Coach Writes a Book with Special Guest, Laban Ditchburn

TWC S03 E09: How The World's Best Courage Coach Writes a Book with Special Guest, Laban Ditchburn

Listen to my chat with Laban Ditchburn as he gives me the inside story on writing his recently launched book Bet on You, available on Amazon.

Text “Courage” to 33777 for a free audio version of Laban’…

00:19:55  |   Tue 27 Dec 2022
TWC S03 E08: Do you know how powerful it is to see ourselves in stories? With Special Guest Heather Hester

TWC S03 E08: Do you know how powerful it is to see ourselves in stories? With Special Guest Heather Hester

Do you know how powerful it is to see ourselves in stories?

We know that stories can be powerful. One of the most powerful experiences in our journey of self-discovery is the power of seeing ourselves…

00:15:14  |   Mon 12 Dec 2022
TWC S03 E07: The Time Myth: Work Smart to Write Your Business Book in as Little as 90 Days

TWC S03 E07: The Time Myth: Work Smart to Write Your Business Book in as Little as 90 Days

How long does it take to write a book?

We hear different numbers from different writers over different genres- some of our most beloved books have been written in as little as a few days to a decade,…

00:15:33  |   Tue 02 Aug 2022
TWC S03 E06 The Technology Myth: You Don't Need to Know Everything to Make an Impact

TWC S03 E06 The Technology Myth: You Don't Need to Know Everything to Make an Impact

Whether to run our businesses, connect with our communities, or manage our personal lives, most of us use technology every day.
 
Apps, tools, and platforms can make it easier than ever to write and pu…

00:08:45  |   Tue 26 Jul 2022
TWC S03 E05 The Content Myth: Your Expertise is Enough

TWC S03 E05 The Content Myth: Your Expertise is Enough

So many would-be authors worry that what they have to say isn't enough.

That they aren't rich, famous, or interesting enough to fill a book with valuable content.

This is myth #3, the content myth, ha…

00:17:09  |   Tue 19 Jul 2022
TWC S03 E04 The Competition Myth: Overcome Your Fear of Getting Lost in the Crowd

TWC S03 E04 The Competition Myth: Overcome Your Fear of Getting Lost in the Crowd

Why would anyone read my book, when there are so many other options out there?

I hear this all the time.

The truth is that our business books have an excellent chance of being read by the right people…

00:06:30  |   Tue 12 Jul 2022
TWC S03 E03 The Money Myth: The Intangible, Immense, and Long-Term ROI of Writing a Book for Your Business

TWC S03 E03 The Money Myth: The Intangible, Immense, and Long-Term ROI of Writing a Book for Your Business

Why would a ghostwriter write her own book?

Over my many years of writing for others, I've come across 5 myths that keep my clients from writing their books.

...And I've realized that I too have exper…

00:11:28  |   Tue 05 Jul 2022
TWC S03 E02: How Storytelling Creates Powerful Communication

TWC S03 E02: How Storytelling Creates Powerful Communication

What happens in our brains when we hear an awesome story?

How do stories stick in our memories more than facts alone?

Why do we tend to care so much more about information when it's presented in a st…

00:10:10  |   Tue 21 Jun 2022
TWC S03 E13: Learn Why Making Your Business Accessible is Actually Profitable, With Special Guest, Linda Hunt

TWC S03 E13: Learn Why Making Your Business Accessible is Actually Profitable, With Special Guest, Linda Hunt

Join me for an informative dive into the world of accessibility with Linda Hunt, Award-Winning Accessibility Consultant, Speaker, Author, CEO of Accessibility Solutions, and Advocate for all things r…

00:21:04  |   Wed 15 Jun 2022
TWC S03 E01: Our People and Their Potential are Our Greatest Assets with Guest Expert Hilda Gan

TWC S03 E01: Our People and Their Potential are Our Greatest Assets with Guest Expert Hilda Gan

Why is it so important to feel  important?

How does our uniqueness affect our workplace interactions?

Why is inclusivity the single most impactful (and affordable!) way to improve workplace culture?

O…

00:22:31  |   Tue 14 Jun 2022
TWC S02 E25: Bridge to Season 3: Lessons Learned & Looking Forward with Special Guest, Carl Richards

TWC S02 E25: Bridge to Season 3: Lessons Learned & Looking Forward with Special Guest, Carl Richards

Listen in on my check-in with Carl Richards, my amazing podcast producer and coach, for a look at what I've learned over the last year of podcasting and what's coming up for Season 3.

CARL RICHARDS, …

00:20:18  |   Tue 31 May 2022
TWC S02 E24: The Challenge & Adventure of Finding the Right Voice for Clients with Special Guest, Earl Thomas

TWC S02 E24: The Challenge & Adventure of Finding the Right Voice for Clients with Special Guest, Earl Thomas

Join me as I explore the challenge and adventure of finding the right voice for clients with my guest, Earl Thomas. Learn how the right voice for audio content is similar to the authentic voice I str…

00:18:04  |   Tue 24 May 2022
TWC S02 E23: How I Transformed 10 Years of Blog Posts into a Powerful Book with Special Guest, Wayne Pratt

TWC S02 E23: How I Transformed 10 Years of Blog Posts into a Powerful Book with Special Guest, Wayne Pratt

Here's an inside look at the process of turning a blog into a book - a great way to repurpose your content and increase your reach to new audiences. My guest Wayne Pratt talks about his process, what…

00:19:48  |   Tue 17 May 2022
TWC S02 E22:  A Simple, Yet Powerful New Way to Define Your Ideal Client

TWC S02 E22: A Simple, Yet Powerful New Way to Define Your Ideal Client

An introspective, rainy day dive into a simple yet powerful new way to define our ideal client. I share my thoughts about my own ideal client and why this is such an important part of preparing to wr…

00:11:45  |   Sun 08 May 2022
TWC S02 E21 Workshop May 18: The 5 Myths Keeping You from Launching Your Book or Podcast

TWC S02 E21 Workshop May 18: The 5 Myths Keeping You from Launching Your Book or Podcast

So excited about this special crossover episode with Carl Richards to give you a sneak peek about the FREE collaborative workshop we're offering Wednesday, May 18, 2022, from noon to 1:30 pm eastern …

00:06:54  |   Wed 04 May 2022
TWC S02 E20: Stepping into Your Authentic Self, Part 3: Communicate Effectively

TWC S02 E20: Stepping into Your Authentic Self, Part 3: Communicate Effectively

The final episode in my three-part series on Stepping into Your Authentic Self is where I talk about how to effectively communicate our authentic selves to our business world and why it's been a surp…

00:11:59  |   Tue 19 Apr 2022
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