This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast, where encouraging women’s advancement is top of mind every episode. Today, we’re diving straight into strategies for networking effectively—whether you light up working a room or would rather blend into the wallpaper. Because in today’s professional world, building connections isn’t just helpful; it’s essential for career success.
Let’s start with the facts: recent research by WomenTech Network found that over 80% of successful women leaders credit networking as a driving force behind their achievements. It’s not about just meeting people; it’s about nurturing meaningful professional relationships. But, for every extrovert who thrives at conferences or industry summits, there’s an introvert who dreads small talk—and both need a game plan that works.
The first key: preparation. Before any event or meeting, get familiar with who will be in the room and set clear intentions about what you want to learn or who you want to meet. A concise elevator pitch is your best friend—tailor one that authentically represents you and your goals. If you’re an introvert, planning discussion topics ahead can help reduce nerves and ensure you’re ready for valuable conversations, even if they’re brief. As highlighted by the Ellevate Network, it’s perfectly valid to start networking in smaller women’s groups or even social settings where you can foster connections at your own pace.
For extroverts who may find it easy to approach new faces, the challenge is often to listen as much as you speak. Make your networking a two-way street; offer help and resources as much as you receive them. Sarah, a top marketing lead I interviewed recently, swears by introducing contacts to each other. She’s found that by playing connector, she’s built a network that happily returns the favor.
Following up is non-negotiable. Collect contact information, send a personalized message after meeting, and keep an active database. Relationships get stale without regular touchpoints—so make a habit of reaching out, congratulating connections on milestones, and sharing articles or opportunities that might help them.
Don’t forget, purposeful networking isn’t just about large formal events. Join professional associations or volunteer for cross-functional projects at work. Deborah Gray from Central Michigan University’s College of Business Administration recommends leveraging shared activities—committee work, book clubs, or even local community groups—to create authentic connections beyond your immediate circle.
Mentoring remains a major gap for many women, but those who find mentors—and pay it forward as mentors themselves—double their odds of landing senior roles. If you’re not sure where to start, consider programs like the WomenTech Network mentoring resource, which pairs aspiring professionals with industry veterans.
For introverts and extroverts alike: rewrite the internal narrative that asking for support is a weakness. Being specific with your asks—like requesting an introduction to someone in a particular role or insights about a company—builds your confidence and helps your network help you.
Celebrating rejection is vital, too. Not every connection will open a door. Treat rejection as directional feedback; it can clarify who’s a true fit for your journey.
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