Your Guide to 2025 – Problems to be fixed and trends no one is talking about yet

At WiT Singapore in October, numerous speakers spoke of how because of this more open environment, travel brands would be able to innovate faster – be it in providing the connected trip or personalisation – setting new standards for the global market.

But clearly there are problems still to be fixed if we are to truly give our customers what they wish for or may not even know what they want, until we give it to them.

In our “Year in Review” summary, we asked industry leaders two key questions – “What’s the biggest problem the travel industry has yet to fix” and “One important trend that no one is talking about yet”.

Here’s a summary of their answers.