Surf influencers—or surfluencers—are the worst. Right?

In this episode, we dive into the frothy, photo-filtered world of surf influencers—aka surfluencers. Why does the surf community have such a love-hate relationship with them? From beginner surfers scoring brand deals to perfectly curated “ripping” content that doesn’t quite match the reality, we explore the outrage, the eye-rolls, and the economics behind it all. Whether you love them, loathe them, or are one of them, this one’s for you.