Getting Through - Connecting with voters in 2024

TV debates, TikTok stunts, falling off a paddleboard - does any of it influence how people vote? What works in an election campaign? Does ANYONE read a manifesto? How can politicians connect effectively with the public? Or has everyone already made up their minds? Dr Matt Walsh, head of the School of Journalism, Media and Culture at the University of Cardiff, tells Phil and Roger what, if anything, actually moves the dial.

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