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The Weekly Sales Meeting Podcast
94. Episode 94: Brand Specific. Platform Agnostic.
94. Episode 94: Brand Specific. Platform Agnostic.
Author
CD Media Consulting, LLC
Published
Sun 28 Apr 2024
Episode Link
https://chrisfleming.substack.com/p/94-episode-94-brand-specific-platform
Determine the message first, before defining the medium. Strategy first, then tactics. Don’t let the tail wag the dog.
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