The NCAA Tournament, and the Changing Landscape of College Athletics - A Conversation with Matt Friedman

Craig's guest is Matt Friedman, Founding Partner of Tanner Friedman Public Relations.  Besides being one of the top PR people in Michigan, he also is an avid college basketball fan.  Craig and Matt discuss this year's tournament so far, and some major changes that are coming to college athletics in the near future, including allowing players to earn money from endorsements, appearances and more.