Ep29. How to build a website that is good for the planet (and your customers)

Summary

In this conversation, Tom Locke, founder of Noughts and Ones, discusses his journey into web development and the importance of sustainability in business. He shares insights on how his agency integrates sustainability into their processes and the significance of creating user-friendly, high-performing websites that also consider their environmental impact. Tom emphasizes the need for businesses to be a force for good and offers practical tips for reducing digital impact, such as being mindful of device usage and unsubscribing from unnecessary emails. The discussion highlights the evolving nature of sustainability in the digital space and the importance of authenticity in business practices.

Chapters

00:00 Introduction to Tom Locke and Noughts and Ones

04:43 Tom's Journey into Web Development

08:51 The Importance of Sustainability in Business

13:36 Noughts and Ones' Unique Approach to Sustainability

17:58 Defining a Sustainable Website and Digital Footprint

22:56 Building Sustainable Websites

31:01 Balancing Sustainability and Profitability

33:44 Practical Steps for Reducing Digital Impact

More from Tom

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Noughts and Ones website