Ep2. How to build a website correctly with David Austin Roses

Summary

In this episode, Lucy Collins interviews Richard Austin, director at David Austin Roses, about the journey of developing a new website for the brand. They discuss the importance of user experience, the need for a mobile-first approach, and the balance between user needs and business needs. Richard shares his experience of working with Web Usability and highlights the value of user research and evidence-based decision-making. He also expresses his hopes for the new website, including increased conversion rates, improved user experience, and a stronger brand perception.

Keywords

website development, user experience, mobile-first, user research, evidence-based decision-making, conversion rates, brand perception

Takeaways

• Invest in user research and evidence-based decision-making when developing a new website.
• Balance user needs and business needs to create a successful website.
• A mobile-first approach is essential, as mobile traffic and conversions continue to increase.
• Use a methodical and user-centric approach to website development.
• Define digital personas to guide the design and development process.
• Information architecture tree testing can provide valuable insights into user navigation and labeling.
• Consider the impact of the new website on brand perception and user experience.
• Invest whatever you can in user research, even if it's a small budget, to gain valuable insights.

Sound Bites

• "I absolutely loved the information architecture tree testing"
• "I love our business and I love our product and what we do and what we're trying to do"
• "Invest whatever you can in user research"

Chapters

00:00 Introduction and Overview

01:10 Richard's Role in Developing the New Website

06:23 Motivation for Embarking on a New Website Development

08:18 Getting Stakeholders on Board with the Project

09:47 Involving External Agencies in the Development Process

12:10 The Discovery Phase and User Research

22:12 Highlights from the Research and Testing Process

28:25 Hopes and Dreams for the New Website

31:21 Advice for Those Embarking on Website Development

32:47 Closing Thoughts and Wrap-up