Ep12 How to succeed in eCommerce with Imogen Crawford

summary

In this episode of the Web Usability podcast, Lucy Collins speaks with Imogen Crawford, an independent e-commerce consultant, about her journey in the e-commerce space and the evolution of online shopping. They discuss the importance of crafting effective e-commerce strategies, the role of websites, building trust with customers, and the impact of AI and new sales channels like TikTok shop. Imogen shares insights on common mistakes businesses make and future trends in e-commerce, emphasisng the need for a solid foundation and understanding of customer needs.

takeaways

• E-commerce has evolved significantly, especially post-COVID.
• A great e-commerce strategy is not one-size-fits-all.
• Websites remain a crucial digital asset for brands.
• Building trust through quality and transparency is essential.
• AI is transforming the e-commerce landscape.
• TikTok shop is a growing platform for e-commerce.
• Brands should focus on their unique value propositions.
• Avoid spreading yourself too thin across multiple channels.
• Understanding consumer behavior is key to e-commerce success.
• The future of e-commerce is still bright with long-term growth.

titles

• Navigating the E-commerce Landscape
• Building Trust in Online Shopping
• The Future of E-commerce: Trends and Insights

Sound Bites

• "It's been a roller coaster."
• "Don't assume who's on TikTok."
• "You have to have a product that solves a problem."
• "AI is impacting every single area of business."
• "You need to build trust."
• "E-commerce is still in long-term growth."

Chapters

00:00 Introduction to Web Usability Podcast

01:07 Imogen Crawford's E-commerce Journey

04:16 Evolution of E-commerce: Trends and Changes

07:05 Crafting Effective E-commerce Strategies

10:55 The Importance of Websites in E-commerce

13:17 Building Trust and Quality in E-commerce

16:51 Choosing the Right E-commerce Platform

18:29 Navigating Multiple Sales Channels

22:25 Common Mistakes in E-commerce

25:29 Future Trends in E-commerce