035: Creativity in Times of Crisis w/ Ed Lederman

This week’s episode is a conversation with New York-based photographer, artist, and coach, Ed Lederman. In short, Ed is a bad-ass. Full of passion and I aspire to be like him. Ed has been a photographer for 42 years and during the pandemic, began to bring communities of artists and photographers together. At present, he is greatly enjoying working with photographers early in their careers. 

Ed Lederman is a well-known photographer, both for his art and for his zest. He currently has a group coaching program called The Creative Shift, which you’ll hear about in the podcast episode. He coaches 4 to 5 people at once to deepen their craft and learn how to raise their rates!

He is also working on 2 books – one of which is a collection of stories and photos of folks in the pandemic which is in the process of being sold as a book and gallery show.

In this episode, we explore:

• What is creativity?
• What had Ed take on a passion project specifically around photographing the pandemic?
• What’s the deal with being inspired? Do we need to feel inspired to take on creative projects?
• How do we balance living creatively and taking on creative projects for “work”?
• How to differentiate yourself from others in creative circles
• Why raise your rates $$$
• & MORE!

To find out more about Ed, visit his website: https://www.edledermanphoto.com/.

You can also reach out to him via email: [email protected],

To learn more about Ed’s coaching, go to: http://edledermancoaching.com/.

There was also an awesome article written up about him – take a look here: https://thestandard.tumblr.com/post/2922868499/ed-lederman-shoots-ny

As always, if you feel inspired by something you heard, feel free to reach out to me below. I love hearing from you!

To learn more about me & my coaching practice, please visit www.vickyaldana.com. 

You can also reach out to me directly at [email protected] or follow me on my instagram, @vickylizette.