Writing Video Scripts and Practical Tips for More Impactful Outcomes

What makes a great video script?

Whether you’re brand new to scripting or want to brush up on the best practices, there’s so much to unpack from this episode of The Visual Lounge.

TechSmith’s Content Marketing Specialist, Ryan Knott, joins the show to share his advice on best practices, what to do vs. avoid, how to nail your tone, and so much more. If you’ve never scripted a video before, it’s easy to overthink it. The good news is that simpler is usually better, and Ryan has plenty of actionable tips to share in this episode to help you get started.

Learning points from the episode include:

• 01:18 How Ryan got started using scripts for video
• 02:45 What does a successful script look like?
• 04:18 Ryan’s tip for using images and video
• 05:57 Why writing a script can be useful
• 07:29 What are the essential elements of a script?
• 08:20 Tips for using visual cues
• 11:35 Finding the right tone for your script
• 14:24 Considering language and word choices
• 18:00 Why you should read your script out loud
• 20:26 What makes a good script writer?
• 22:23 Let the content on screen speak for itself
• 24:15 Consider accessibility
• 27:06 Ryan’s final piece of advice for writing a script
• 29:07 Find out more about Ryan

Important links and mentions:

• Camtasia: https://www.techsmith.com/video-editor.html
• Snagit: https://www.techsmith.com/screen-capture.html
• TechSmith Academy: https://www.techsmith.com/academy.html