Brand Culture | How to Build A Strong Brand Culture

Author: Bryan Smeltzer
Published: Thu 02 Jan 2025
Episode Link: https://bryansmeltzer.podbean.com/e/brand-culture-how-to-build-a-strong-brand-culture/

The Visionary Chronicles Podcast

EPISODE 181

CHRONICLE: December 27th, 2024

Brand Culture | How to Build A Strong Brand Culture

“We’re here to put a dent in the universe. Otherwise why else even be here?- ”Steve Jobs

CHRONICLE INTRO |

Welcome to The Visionary Chronicles!

Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand.

Building a strong and sustainable brand culture is a centerpiece of Visionary leaders. They recognize that brand culture is the foundation for long-term success and drives employee engagement, customer loyalty, and business growth. The following are strategic areas where visionary leaders focus their efforts while building a sustainable brand culture:

Discover how to build a strong brand culture with insights from visionary leaders. Unlock secrets to success and empower your team. Don't miss out, watch and share!

CHRONICLE SEGMENTS

00:00 Introduction

00:53 Importance of Culture

03:22 Sustainable Culture

07:55 Inspiring Purpose

14:21 Hiring for Culture

18:47 Long-Term Success

28:44 Final Thoughts

30:37 Conclusion

Learn to build and sustain a strong brand culture with insights from leading visionaries like Steve Jobs. Empower your team for long-term success. Watch now!

The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.

Subscribe | The Visionary Chronicles

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About |

Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.

Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.

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The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.Follow The Visionary Chronicles Podcast | The Visionary Chronicles Sign Up
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The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.

Purchase The Visionary Brand book | The Visionary Brand

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The Visionary Files

Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.

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LiquidMind | Brand Advisory

Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.

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SESSIONS | One 2 One Advisory

LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.

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Newsletter

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BLOG

Visit Bryan's BLOG Site | BLOG

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Follow Bryan |