AI Branding Strategy | How Visionary Brand Leaders Utilize Artificial Intelligence

Author: Bryan Smeltzer
Published: Thu 12 Dec 2024
Episode Link: https://bryansmeltzer.podbean.com/e/ai-branding-strategy-how-visionary-brand-leaders-utilize-artificial-intelligence/

The Visionary Chronicles Podcast

EPISODE 179

CHRONICLE: December 12th, 2024

AI Branding Strategy | How Visionary Brand Leaders Utilize Artificial Intelligence

" Common sense is not so common.” – Voltaire

CHRONICLE INTRO |

Welcome to The Visionary Chronicles!

Here, we support you on this journey through leadership, innovation, and the strategies that set Visionary brands apart. Every episode, we delve into what makes companies—and their leaders—succeed, sharing insights to help you on your path to building a sustainable and influential brand.

With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with your plan and execution. Before implementing, define the needs, determine resources, outline expectations, and determine the execution timeline.

Discover how visionary brands leverage AI for innovation and growth. Explore strategies for product ideation, content creation, and customer interaction. Share your thoughts below!

CHRONICLE SEGMENTS

00:10 Introduction

01:17 Implementing AI

04:27 Integrating AI

10:54 Content Creation

14:24 Automated Support

22:04 Cybersecurity

26:35 Conclusion

Explore the role of AI in branding strategies and how AI leaders utilize it for innovation and growth.

The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot.

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About |

Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.

Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.

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The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
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The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.

Purchase The Visionary Brand book | The Visionary Brand

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The Visionary Files

Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.

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LiquidMind | Brand Advisory

Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.

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SESSIONS | One 2 One Advisory

LiquidMind offers bespoke Sessions One 2 One Advisory Services, providing personalized brand guidance through direct sessions with expert strategists. This service is ideal for launching new products or repositioning brands.

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Newsletter

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BLOG

Visit Bryan's BLOG Site | BLOG

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