7 Marketing Messages to Combat Ozempic From Stealing Your Clients

Today, I’m sharing seven strategies to help online fitness coaches compete with quick-fix solutions like Ozempic. We live in an “easy button” world and this is especially true for fitness these days…just look at the promises made in the online space.

This episode covers the importance of long-term thinking, muscle retention, and building a supportive community, while also addressing the risks of shortcut mentalities. Position yourself as the smart choice in a world of easy bandaid solutions that do more harm than good.

In this episode: 

00:38 An overview of competing with Ozempic 

03:15 The appeal of quick fixes vs. the importance of long-term health strategies 

04:01 Why muscle retention matters 05:24 The psychological and emotional benefits of fitness 

06:33 Potential risks and side effects of different fitness approaches 

07:23 Concerns about the “shortcut mentality” 

09:29 The role of creating a sense of community and support

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