The Theory of Sunken Cost

On this weeks episode, Brad and Nigel introduce The Theory of Sunken Cost. Tune in as they discuss the importance of adapting and letting go of expectations.

Time Stamps - Nat Geo (0:00), The Theory (2:09), BlocKbuster vs. Netflix (6:53), Game Changer (8:46), The Mistake (11:11), BYND (13:35), All Applicable (16:18), Take the Blinders Off (17:50), Globo Gym (18:52), Sunken Place (21:30), Let Go (24:10), Objective Reality (26:35)