62 The Unlock Moment Box of Keys #8: Start With Why Not

A bit of motivation as we go into the long weekend! It was Simon Sinek whose iconic TED talk in 2009 brought the idea of Start With Why to the world – one of my favourite business books. Tens of millions of people have viewed that video, where a speaker on a stage, armed only with a pen and a flipchart, changed the way people around the world view how great leaders inspire action.

You don’t have to solve everything in order to move yourself forward a bit, you just have to put some things to one side whilst you explore a different response from your usual habit. Empower yourself to make the change.

But just as important is actually getting started. I’d like to build on what Simon Sinek said with just one little additional word. If you want to make change happen in your life then Start With Why Not. 

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