Ethan Whitson: Building The Guide Network

In this episode of the Entrepreneurship@DU Podcast, host Joshua Ross welcomes DU alum Ethan Whitson, founder of The Guide Network, a platform built to help outdoor guides streamline operations and grow their businesses. What started as a marketplace to connect customers with guides quickly evolved—through trial, error, and customer feedback—into a full-service software solution now used by guides from solo operators to high-end lodges.