Hidden Pricing Hurts Sales with Mark Huber, UserEvidence

Is hiding your pricing costing you more than you realize?

In this episode, Jarod Greene sits down with Mark Huber, VP of Marketing at UserEvidence, as he shares his candid thoughts on the frustration of hidden pricing in B2B SaaS. He unpacks why transparent pricing is needed to build trust with buyers and how outdated sales tactics waste time for both teams and customers.

In this episode, you’ll learn:

1. The Importance of Price Transparency: Openly sharing your pricing can build trust with buyers and lead to faster decision-making.
2. Avoid Time-Wasting Sales Tactics: Hidden pricing can frustrate potential customers and waste valuable time for both your sales team and prospects.
3. Weed Out the Wrong Leads Early: Transparent pricing helps qualify leads from the start, saving your team from chasing prospects who can’t afford your product.

Things to listen for:

(00:00) Missing pricing information on pricing pages

(01:15) The impact of hidden pricing on the buyer's journey

(01:53) Inefficient demo calls without pricing transparency

(02:25) Weeding out unqualified leads through transparent pricing

(03:49) Why signal-based selling practices are absurd