Episode 27 - Crisis Communication

Managing and communicating through a crisis or incident is a skill everyone should have. A crisis can come in many sizes. From small family events to large corporation trouble. The plan starts with the basics. 

Crisis: A time of intense difficulty, trouble, or danger.

A time when a difficult or important decision must be made

Incident: an event or occurrence

There are Three stages  that are common to all crisis or incidents 

Pre-Crisis-------->Crisis------->Post-Crisis

Here are the 4 C’s of crisis communication to aid your business in the pre-crisis, mid-crisis and post-crisis phases.

Coordinate with your employees and make sure that everyone is on the same page. 

Consider the risks and benefits of your crisis plan. You should be prepared for every scenario that might play out during a crisis situation. 

Communicate with your audience. Consumers appreciate honesty, especially in a crisis. Make sure you keep them informed at every stage of a crisis. 

Create and maintain trust by continuing the communication during the post-crisis phase. 

Warren Buffett once said, “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. You can not prevent crisis situations from happening, but you can decide how you will react to them as a company.

Whether you are in a crisis or preparing for one, remember to coordinate with employees, consider the risks and benefits of your plan, communicate honestly with your audience, and create trust by communicating post-crisis.

Ed Bradley said, “Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have”.

The moment of enlightenment from today

Have a Plan

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