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Monday Mindset: Sunk Costs

Author
Eric Deeter
Published
Mon 27 Jun 2022
Episode Link
https://podcasters.spotify.com/pod/show/eric-deeter/episodes/Monday-Mindset-Sunk-Costs-e25hqo8

The worst movie my wife and I ever saw was Seven Six-Gunners.

Ten minutes in, we commented on how bad it was. We watched the entire 90 minutes.

Why?

Sunk costs

Sunk costs is the feeling that you need to keep going because you’ve already invested time and/or money and made a decision.

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