Ever wonder why some people thrive while others falter in the same work environment? In this episode, Bongumusa Makhathini, CEO of Primedia Out of Home, unpacks how you shape culture through everyday behaviour. Discover how your actions, no matter your role, directly shape your organisation's success, job satisfaction, and even your own career trajectory. Culture isn’t just HC’s job, but owning it could unlock your growth, influence, and impact at work.