The Truth About Radio podcast with Dave Sturgeon
Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.
- Update frequency
- every 8 days
- Average duration
- 2 minutes
- Episodes
- 6
- Years Active
- 2025
Myth #5: “Digital music discovery is better because I control everything.”
MYTH: “Digital music discovery is better because I control everything.”
TRUTH: When it comes to music discovery, total control is overrated.
There’s a special joy in not knowing what’s co…
Myth #4: If It’s Not Shiny and New, It’s Not Viable
TRUTH: The Wheel Is Still Pretty Viable!
10 Technologies That Went Extinct While Radio Didn’t.
Over the last 25 years, we’ve watched essential innovations
collapse under the weight of prog…
Myth # 3: You Get What You Pay For
MYTH: You Get What You Pay For
TRUTH: Free Never Sounded So Good!
Isn’t it funny how this gets overlooked?
On average, this month you pay:
- $14.99/month to stream music without ads
- $10.99…
Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget
MYTH: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget.
TRUTH: The #1 Challenge Facing Radio Managers and Sellers Today is Redefining the Value of Radio in…
Myth #1: Nobody Listens to the Radio Anymore
MYTH: Nobody Listens to the Radio Anymore
TRUTH: Radio Isn’t Old. It’s OG.
The eight dreaded words for a radio salesperson: “Does anybody even listen to the radio anymore?”
No. Just you…