Episode 14: Understanding Organizational Trust with Sandra Sucher

Trust is still a new business category that companies like SAP have prioritized by building their own Chief Trust Offices. Academics and researchers were pioneers in understanding the importance and power of trust and how organizations can learn how to build and nurture it. Sandra Sucher, professor of management practice at Harvard Business School, internationally recognize trust researcher, and author of "The Power of Trust: How Companies Build It Lose It, Regain It", joins Elena Kvochko, Chief Trust Officer at SAP, to discuss her research in organizational trust and what companies can do to foster trust in times of crisis.