Ep. 158 - Dr. David Yeager on the Science of Motivating Gen Z, Alpha, & Beta

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In this episode of the Today Counts Show, Jim talks with David Yeager, PhD, a professor of psychology at the University of Texas at Austin and the cofounder of the Texas Behavioral Science and Policy Institute.

In this masterclass on leading younger generations, Yeager explains how to adopt what he terms the "mentor mindset", which is a leadership style that’s attuned to young people’s need for status and respect. Anyone can adopt the "mentor mindset" by following a few highly effective and easy-to-learn practices.

Learn how to empower younger generations and bridge the leadership gap in your world!

Get a copy of David's book "10 to 25":
https://a.co/d/iuEG0e1

Get a copy of Jim's book "Story: The Art Of Learning From Your Past":  https://www.amazon.com/Story-Art-Learning-Your-Past/dp/B0D1D5TBQ6/

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