The Qualified Sales Leader | Mastering MEDDPICC | How To Build A Transformational Salesforce and Winning Culture | John McMahon | The Tim Castle Show

Are you in sales? Then you're going to want to listen to this one.

In this very special episode we've got none other than 5 x public company CRO, (PTC, GeoTel, Ariba, BladeLogic, BMC), John McMahon, Author of The Qualified Sales Leader, Board member of Snowflake and MongoDB.  The father of MEDDPICC  guides us through what it takes to become a Top Sales person in Enterprise sales today.

For those that aren't directly in sales John thinks of MEDDPICC as a roadmap or checklist that ensures you've considered all the necessary elements to close a deal.

It's a qualification criteria that you over lay on top of your sales process.

We talk about the 10 BASIC's every sales leader needs to master. As John. says "simplicity becomes a gift presented to individuals who have mastered the fundamentals".

I ask, what’s the biggest thing leadership get wrong when they think about their Salesforce?

We discuss, how to stop selling features and functions and move to more complex deals?

We uncover the '3 Why's' that every sales person must know, the importance nailing your ICP (Ideal Customer Profile), and what it is really like to be the CRO of a publicly traded company.

We dive into this and more.

If you haven't picked up a copy of The Qualified Sales Leader  then I highly recommend you do.

Thank you John for your wisdom, leadership and taking the time to guide us through what it really takes to have a transformational salesforce and a winning culture.

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Revenue Builders Podcast https://www.forcemanagement.com/resources/revenue-builders-podcast

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Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

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