The “Art” Of Earning Trust Through Storytelling — A Remarkable Thread Unpacked!

In this show I’ll discuss “big failures” and how to overcome them whilst showing you just how to ‘hook’ your audience with a masterclass in vulnerability, trust and empathy.

I was browsing twitter one evening last week and saw the most remarkable thread from Shane Parrish - Founder of Farnham Street that displays everything outlined above.

You know when something hits you, it strikes you to your core because it is real, this was one of those moments for me.

Shane delivers such incredible value through storytelling and because he’s captured your attention through his display of vulnerability you are paying full attention.

This exchange is powerful for all the right reasons and it also provides a lesson in how to use storytelling to built trust with your audience.

Full Article here https://medium.com/p/87d74997b575

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Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

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