How to Craft Your Investor Pitch as a Purpose-Driven Business

A main thread that has run throughout this show has been the importance of defining your purpose, and how that purpose will fuel your passion in creating and sustaining business operations. We sit down with Jeff Cherry, CEO of Conscious Venture Lab and Shift Ventures - an accelerator and investment firm for purpose-driven businesses, and discuss why is it so important that this definition of WHY is brought to the forefront of an entrepreneur’s journey and pitch for capital.