Story Telling Systems | James Wisdom | EP 115

About the guest, in his own words:

James Wisdom is a distinguished former executive, entrepreneur and a Professional EOS Implementer with a proven record of transforming businesses and empowering leaders to achieve their full potential.

With a diverse background that includes executive leadership roles in major corporations and a passion for helping entrepreneurs, James brings a unique blend of strategic vision and hands-on execution.

Strategic Leadership & Marketing Expertise:

James has a strong history of developing and executing innovative marketing strategies, with experience in transforming underperforming marketing functions. As Vice President of Digital Marketing at Randstad USA, he led a rebranding effort that repositioned the company as a "human forward" staffing partner. He also grew revenue by $13.6 million through strategic transitions in digital advertising and by designing a unique data-driven response to Google For Jobs that unlocked $15.8 million in additional annual revenue.

As VP of Integrated Marketing at Aflac, James led an initiative that resulted in the retention of over $3B in revenue. He revolutionized how the company set and exceeded marketing objectives, launching their first direct-to-consumer initiative and the Aflac Duck on social media. He also led the creation of the first-ever iPad sales app for field agents.

His consulting experience includes working with industry leaders such as Lowe’s, Best Buy, Cargill, and United Airlines to address challenges across digital marketing, e-commerce, social media, multi-channel, and the customer experience.

James's experience at QVC included managing QVC.com's online strategy team and conceiving initiatives to drive sales to $1 billion annually.

EOS Implementation & Organizational Development:

As a Professional EOS Implementer®, James empowers business owners to regain control, unlock their full potential, and that of their teams and companies..

Experience & Industry Acumen:

James's extensive experience includes over 6 years as Owner/CEO of a strategic marketing firm in the Greater Philadelphia Area. He has also served in leadership positions at Randstad USA, Aflac and QVC and as a management consultant at Accenture. He serves as a volunteer Senior Advisor and Chief Marketing Officer for Gold Star Gamers, a nonprofit helping Gold Star Kids.

Connect with James here:

https://www.linkedin.com/in/jameswisdom/

https://linktr.ee/jwisdom

About the Host:

Ross Stockdale is a Fractional CMO, marketing consultant, and business owner. Thunder Stock Marketing helps small business owners profitably scale their business. By leveraging a fractional CMO, SMB owners in the B2B service space can profitably scale and grow without the cost and commitment of a full-time CMO or the hassle of working with marketing agencies.

Visit my website at: https://thunderstockmarketing.com/

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