Integrating User Experience and Human Experience | Eric Karofsky EP 110
- Author
- Ross Stockdale
- Published
- Sat 05 Apr 2025
- Episode Link
- https://rss.com/podcasts/thethunderstockshow/1967324
About the guest, in his own words:
Eric is an award winning, industry veteran with over 20 years of digital consulting experience for top brands across industries.
He has deep credentials formulating business strategies that open up new lines of revenue, defining customer experiences that can be quantifiably measured, and designing elegant user interactions rooted in extensive research.
Eric was a double major in studio art and business at Skidmore College.
He started out as a graphic designer working for Sapient (now Publicis Sapient).
In that role, he designed the very first online banking application, Baybank’s Homelink, which ultimately morphed into Bank of America’s web property.
He received his MBA, graduating Magna Cum Laude from the Olin Graduate School at Babson College where he focused on entrepreneurship and product development.
He spent numerous years at Dentsu Isobar and Mobiquity, where his main emphasis was crafting innovative programs for major brands and building teams and processes for their successful implementation.
Realizing he wanted experience on the client side, he led User Experience and User Research for the Broad Institute of MIT and Harvard for five years where he scaled the team, built processes, and defined the vision for numerous applications.
Eric has an amazing wife and is a proud father of three wonderful boys. In his spare time, he’s usually creating in his woodworking shop.
He can be reached via:
https://www.linkedin.com/company/vectorhx
About the Host:
Ross Stockdale is a Fractional CMO, marketing consultant, and business owner. Thunder Stock Marketing helps small business owners profitably scale their business. By leveraging a fractional CMO, SMB owners in the B2B service space can profitably scale and grow without the cost and commitment of a full-time CMO or the hassle of working with marketing agencies.
Visit my website at:
https://thunderstockmarketing.com/
Subscribe on Spotify at:
https://open.spotify.com/show/6bJd7N1FDPnUC30CcPZ6DY?si=5adcb6d7c8b54ef8
