Building a vertical SaaS powerhouse in salons with Matt Danna, CEO and Co Founder of Boulevard
- Author
- Justin Vandehey
- Published
- Fri 11 Nov 2022
- Episode Link
- None
Matt Danna, CEO and Co Founder of Boulevard, joins the show to talk about:
- How Matt uncovered product-market fit in the salon category
- Boulevard's approach to customer segmentation and targeting, and the company's decision to build a vertical SaaS business versus horizontal SaaS business.
- Matt's approach to fundraising, and how he closed a 70M Series C during one of the most difficult times to fundraise.
- The best and the worst haircuts we've ever received.
