34: He started the website that you can't stop reading. Meet Peter Koechley.
- Author
- Leo Sidran
- Published
- Thu 02 Jul 2015
- Episode Link
- https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/thirdstorypodcast/PeterKoechley.mp3
The viral content website Upworthy launched in 2012 with an emphasis on
simple and transformational storytelling. It had an immediate impact online
and quickly influenced many other sites in the way they shared stories.
Peter Koechley explains their philosophy, why they focus on empathy, and
how he came to co-found the influential site.
