Three Ways to Grow - TGO

Are you looking for a Third Growth Option ℠ ?

The growth strategy you’ve trusted for years might be the very thing keeping your business stuck.

Most companies default to a binary choice:

• Organic growth (get better, faster, cheaper with what you’ve got), or
• Acquisition (buy your way to scale, and hope the integration sticks).

But both come with real headaches—breaking down internal silos, aligning teams, post-merger chaos... Sound familiar?

There’s a Third Growth Option—and it’s driving results that traditional methods miss. I’ve seen it add $26M in revenue by expanding a lighting company into furniture, and double a factory’s revenue just by fixing how they go to market.

This approach focuses on three high-impact levers:

1. Expanding into adjacent product categories
2. Tapping new distribution channels
3. Sharpening your go-to-market execution

The beauty? You can build this engine without burning out your core team—because it runs alongside your day-to-day ops, not instead of them.

If your business is plateauing—or if growth feels like pushing a boulder uphill—this might be the framework you’ve been missing. Let’s talk about what’s getting in your way and how this Third Growth Option could unlock your next leap.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

[email protected]