Product Design & Product Management - Building Blocks

Are you looking for a Third Growth Option ℠ ?

Inspired by Cincinnati’s historic Findlay Market, I pulled together three simple but powerful tools that help any leader (not just product managers) contribute to product strategy. These frameworks create a shared language that makes cross-functional collaboration easier across sales, finance, ops, and product.

• Two-by-Two Matrix → Map your assortment across basic vs. seasonal and core vs. fashion to see risk distribution at a glance
• Product Development Calendars → Gantt-style visuals show overlapping processes so bottlenecks don’t sneak up on you
• Scatter Graphs → Plot products to spot market gaps, competitive positions, and balance in your portfolio

When leaders have the right visual frameworks, silos break down, conversations flow, and assortment decisions become smarter.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

[email protected]