Omni-Channel – from Buzzword to Revenue Growth

Are you looking for a Third Growth Option ℠ ?

Majda Rensberger – wholesale consumer product sales and marketing executive at national sales agency OneCoast for over 15 years – talks about the challenges of “meeting the customer where they are”, the customer journey, loyalty, retention, and the mindset that are required to embrace omni-channel selling as a way to optimize and maximize sales.

Near the end, Majda shares her personal “change management” experience, growing up in Bosnia and being welcomed to the USA as a war refugee, and how that experience shaped her perspective.

3:42 – “…omni-channel is the ultimate customer-centric model… so the customer has a cohesive experience.”

6:31 – “…talk about customer journey… how do we transition from a multi-channel to an omni-channel business... we have to understand the customer journey… it’s not a one touchpoint journey.”

9:45 – “The biggest challenge is mindset.”

19:30 – listen here to Majda sharing her story growing up in war-torn Bosnia and being welcomed to the USA.

24:33 – “I’m open to brainstorming and having a chat about how to embrace the omni-channel model” – you can reach her via email: [email protected]

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

[email protected]