Design – an Insider’s Outside Perspective

Are you looking for a Third Growth Option ℠ ?

Is it better to hire a product designer or work with outside talent? Better to be a hired gun designer or hang out your own shingle? Amy Finley, co-founder of Finton Design shares her insights on all things design – how to start a project, what parts of the process can benefit from outside perspective, on working remotely, you name it, we talk about it.

2:20 – “(design) it’s a passion for creating things.”

4:40 – “We start with our client and the consumer needs… we research, do mood boards, insert that filter of what’s current and relevant… at the same time we balance that with the manufacturing side – can it be made?”

10:26 – “…and then there is people and processes… an advantage (of outsourced design) is that we can eliminate that noise that sometimes built up in a company over time… we can laser focus on the product and use our outside perspective.”

16:04 – “Dolly Parton said: ‘if you don’t like the road you’re walking, start paving another’… being an entrepreneur, having your own business has to be a passion, because it’s not for the faint of heart.”

18:44 – “What advice would you give a designer employee looking into going into business for themselves?” – “Do it. Take the leap… be uncomfortable. You can’t be afraid to succeed.”

20:12 – “Corporate America is not really big on admitting to failure…but as an entrepreneur we have to embrace failures and learn from them and use them as steppingstones.”

21:25 – “Relationships and ethics are first and foremost… that’s something you have to establish and foster regularly.”

Speaking of relationships, you can reach Amy at [email protected].  She welcomes your questions.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

reALIGNforResults.com

[email protected]