B2B Customer Journey - Transforming Analog to Digital
- Author
- Benno Duenkelsbuehler
- Published
- Thu 26 Oct 2023
- Episode Link
- None
Are you looking for a Third Growth Option ℠ ?
How did a traditional factory navigate the journey to digital touchpoint transformation? Meet Nuno Malheiro, Head of Global Sales at Tintex and founder of Expegy, who offers the frontline perspective on transforming a textile factory's sales process from analog to digital. This isn't just about tech - it's about how Nuno transplanted a customer-centric B2C mindset from his retail background into the B2B factory environment, and the significant enhancements in efficiency and visibility that came from it.
Nuno reveals his strategy in managing the transition, from choosing suitable partners to the ultimate wins they chalked up. He emphasizes the significance of people development, illustrating how leadership has enriched him both professionally and personally. So join us, as we navigate this intricate digital sales process transformation journey with Nuno.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
