Episode 5: Tad Henderson-- Financial Acumen in the Sales Process

Today, we talk with Tad Henderson, President of LTP Sales about how a good understanding of finance can become a competitive advantage for sales professionals. Tad talks about the three financial markers that help close the sale. He also discusses how financial acumen fits into the overall sales process. And, finally, Tad explores the risks for not integrating a financial analysis into the process and the flip side of actually doing so.