Stinky Dead Mouse - Why most portfolios all look the same, and how to stop being everyone else.

You ever clean your entire house and still smell something rotting?

This episode is about that. Except the smell is coming from your portfolio.

In Episode 10, we’re talking creative decay — that slow, invisible rot that sets in when your work looks good but feels dead. From personal stories (including one involving a bathtub and a topless model reading Vogue) to a breakdown of the 60/40 Rule for survival, this is a brutally honest reflection on boredom, brand, and the danger of playing it safe for too long.

We dig into:

• What happens when your “style” becomes a straitjacket
• The illusion of consistency in the age of the algorithm
• Why your safest work might be your most forgettable
• How to cheat the system and make space for personal, reckless, real creative work
• A dead rat story. Literally.

If you’ve ever looked at your own work and felt… nothing?
You’re not broken.
You’re just ready to break out.

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Special featured music in this episode:
“Born to Become” by Maya Johnson – licensed via Artist.io
Other theme music also licensed and provided by Artist.io