Behind the Wheel: Fredrik Haag, Hofer Powertrain

Today we are joined by Fredrik Haag, the Head of Business Development eMobility at Hofer Powertrain.

With a remarkable 20-year track record in the automotive industry, Fredrik boasts over a decade of experience as a successful manager. 

Fredrik stands out as a highly accomplished team leader, with one of his standout achievements being the remarkable reconstruction of the electrification team at AVL. This overhaul spanned a diverse range of components, encompassing everything from motors and battery management systems (BMS) to inverters.

 Fredrik's journey has since led him into the dynamic field of business development, where he has excelled in sales and new customer acquisition. 

In this episode, we delve into Fredrik's unique career,  valuable advice for those starting out in the automotive industry, and outlook on the future of the sector.

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