Thought leadership & AI power: Harnessing content in B2B
- Author
- Twogether
- Published
- Wed 31 Jul 2024
- Episode Link
- None
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year!
From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill’s got it all covered.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
